Blue Rhino AI — AI marketing, built for chiropractors.
AI marketing · chiropractors only

AI marketing,
built for chiropractors.

Two products. One niche. Every workflow hand-tuned for chiro practices — from the patient language in your ads to the modality prompts your team uses. Generic AI marketing agencies guess. We know.

Book a demo See the products
8 client clinics · 1 JV practice · 31 AI tools running  —  no generic SMB software here.
§01 — Products

Two things.
Done exceptionally well.

We don't sell you a platform and wish you luck. Each product is a fully-managed system, running on our infrastructure, tuned by hand for every chiropractic practice on the roster.

Social AutoPilot $497 / mo

A fresh AI avatar video, posted every single day.

Your custom HeyGen avatar — or your actual doctor on camera — producing a new piece of patient-education content every morning and auto-distributing across every social platform. While you're adjusting your first patient, today's post is already live.

  • Daily AI avatar video, 7 days a week Niche-aware content engine · 3-tier prompt architecture · modality-tagged
  • Auto-distributed to every platform Facebook · Instagram · TikTok · YouTube Shorts · LinkedIn · X
  • Your doctors — not a stock avatar Custom HeyGen trained per doctor · real-human fallback pipeline
  • Topic picker you actually use Your team approves topics & modalities. We handle the rest.
See it live How it works
Chiro Ads MCP $1,500 / mo

Meta ads run by an AI that thinks about them all day.

Done-for-you ad management with a 31-tool agent that monitors every ad set every hour, scores creatives across a 40-slot concept×format matrix, detects fatigue before your CPL slips, and auto-replaces creative before you notice a problem existed.

  • Daily Decision Engine 9:30 AM M–F · Claude-powered recommendations · format × concept scoring
  • Agency Brain in your pocket Native mobile app · live dashboard · action buttons that actually execute
  • Full creative revision loop Write · review · score · replace — all before you open Ads Manager
  • Patient attribution that actually works Native CAPI · GHL pipeline · cost-per-booking, not cost-per-click
See it live How it works
§02 — The Stack

An operator in your business, not a dashboard.

We didn't duct-tape Zapier to ChatGPT. Blue Rhino AI is a production system: 31 purpose-built tools, a decision engine, a mobile app, and a white-label AI agent — all running on our infrastructure, watching your accounts 24/7.

01

31 MCP Tools

18 Meta tools + 13 GHL tools, exposed to our agents via Model Context Protocol. Every lever in your ad account and CRM, one API away.

18 × meta · 13 × ghl
02

Daily Decision Engine

9:30 AM M–F, Claude Opus reviews every ad set's last 7 days and recommends what to pause, scale, and replace. Format × concept scoring, fatigue alerts, diversity grading.

9-signal composite health
03

Agency Brain App

Native mobile dashboard. Trend charts, team scores, performance rings, executable actions. Open it in bed on Sunday — make a call, hit a button, done.

5 tabs · react native
04

Creative Revision Loop

AI writes → visual review via frame extraction → scores across 40 slots → replaces fatigued creative. Full loop, no human bottleneck for 80% of creative decisions.

concept × format · 40 slots
05

Niche Content Engine

A 3-tier prompt architecture that knows chiropractic modalities, pain points, patient objections, and state-by-state insurance quirks. Your AI sounds like your practice — not a generic bot.

modality-aware · chiro-trained
06

Real-Time Fatigue Detection

Creative performance is monitored hourly. When a piece starts slipping, we know the hour it happens — not the week it happens. Auto-alerts, auto-replace, auto-report.

hourly · 90-day snapshots
07

Native CAPI Attribution

Server-side conversion tracking via GHL's native attributionSource. Every booked appointment ties back to the exact ad, campaign, and creative. Cost-per-booking, not cost-per-click.

fbc · fbp · ip · userAgent
08

White-Label AI Agent

Your team asks "how did we do last week?" and gets an answer from our private Claude instance with full context on your account, your goals, and your history.

intelligence.ts · rest api
Joint venture partner

We don't just pitch chiropractors.
We operate one.

Blue Rhino AI holds an ownership stake in Element Wellness Center — and runs its marketing, its booking pipeline, and its backend operations every day. Every workflow on this site was stress-tested on a live practice before it ever touched a client account. That's not a case study. That's breakfast.

§03 — Clients

Running the marketing for chiropractic practices across the country.

A partial roster. Every one of these practices has our system running on their ad account, their social, or both — right now.

Harrison Chiropractic Taylorsville · KY
Vilkelis Chiropractic Somers · NY
Back To Health Dr. Carolyn Griffin
Salt & Light Chiropractic Patient growth · 2025
Dr. Gena Chiropractic Ads + social
Compass Chiropractic Snowflake · AZ
Compass Chiropractic Montrose · CO
Array Medical Center Integrated care
§04 — Why chiropractors only

A generic AI agency doesn't know your business. We only know yours.

The AI marketing companies pitching you this week also pitched a med spa, a roofer, and a SaaS startup yesterday. Our system has been hand-tuned for one thing.

01

Chiropractic language, built-in.

Our content engine knows the difference between a DRX9000 and spinal decompression, how to write copy for joint pain vs. chronic migraine vs. auto-injury, and which modalities your insurance actually covers. No generic "book a free consultation."

02

Chiropractic workflows, out of the box.

Typeform intake tuned for chiro ops. GHL bots that book directly into your calendar — no Zapier middleman, no GPT generic replies. Voucher-claim events on Meta, not LEAD events. X-ray consents, insurance checks, package offers. Everything we build already speaks chiro.

03

Chiropractic economics, understood.

We measure cost-per-booking, not cost-per-click. We understand that a $97 exam voucher needs to become a $2,000 package. We track the D1-scheduled funnel, source attribution, and show up first when insurance mentions are triggered.

§05 — Questions, actually answered

FAQ.

Do I have to be on camera for Social AutoPilot?

No. We train a HeyGen AI avatar on your doctor's likeness — with their approval — and it produces fresh video content every day. If a doctor does want to record, we run a real-human track in parallel with a 5-day turnaround, with the avatar covering you on days the video isn't submitted in time.

Does Chiro Ads MCP include ad spend?

No — the $1,500/mo is the management fee. Your ad spend goes directly to Meta on your own ad account. We recommend a minimum of $1,500/mo in spend to get meaningful signal for the decision engine, but we can scale up or down based on your goals.

Do I own my ad account and Meta Business Manager?

Absolutely. We operate as an agency on your ad account — you own the account, the pixel, the CAPI data, the Facebook page, and the Instagram account. If you ever leave, everything stays with you. We keep nothing hostage.

Can I buy both products together?

Yes — and most clinics do. Social AutoPilot builds your organic presence and warms cold audiences; Chiro Ads MCP converts that warm audience into booked appointments. We bundle the onboarding so you're live on both in the same week.

How long is onboarding?

From signed intake to your first ad live: typically 5–7 business days. We built a mostly-automated onboarding pipeline (Typeform → GHL subaccount → Meta assets assigned → funnel deployed → CAPI wired → campaign paused and ready) — your part is a 12-minute form and a single Leadsie connection.

Who runs this? Is it a real company or another "AI" reseller?

Blue Rhino AI is owned and operated by Ryan Hummel. Every tool and workflow is built and maintained by us directly — no outsourced agency, no white-labeled reseller. The founder personally runs the backend operations for an active chiropractic practice, so the system eats its own dog food.

What makes you different from [insert agency]?

Three things. (1) We only work with chiropractors, so everything is pre-tuned for your niche. (2) We built our own AI infrastructure — we're not a ChatGPT wrapper, we're a production system with 31 tools and a decision engine. (3) We measure the thing that matters: booked, scheduled, and kept appointments — not impressions, clicks, or "leads."

Taking on new clinics this quarter

See the decision engine run on your own ad account.

A 20-minute walkthrough. We'll pull up a live Blue Rhino AI account, run the Decision Engine against your real Meta data, and send you the recommendations before the call ends. No slides. No deck. No contract.

Book a demo Ask a question first We reply inside a business day. Usually faster.