§01 — The product

One product.
Done exceptionally well.

We don't sell you a platform and wish you luck. Chiro Ads MCP is a fully-managed system, running on our infrastructure, tuned by hand for every chiropractic practice on the roster.

Chiro Ads MCP

Meta ads run by an AI that thinks about them all day.

Done-for-you ad management with a 327-tool agent that monitors every ad set every hour, scores creatives across a 40-slot concept×format matrix, detects fatigue before your CPL slips, and auto-replaces creative before you notice a problem existed.

Daily Decision Engine 9:30 AM M–F · fresh recommendations every weekday · format × concept scoring
Agency Brain in your pocket Native mobile app · live dashboard · action buttons that actually execute
Full creative revision loop Write · review · score · replace — all before you open Ads Manager
Patient attribution that actually works Server-side conversion tracking · your CRM pipeline · cost-per-booking, not cost-per-click

See it live How it works

§02 — The Stack

An operator in your business, not a dashboard.

We didn't duct-tape Zapier to ChatGPT. Blue Rhino AI is a production system: 327 purpose-built tools, a decision engine, a mobile app, and a white-label AI agent — all running on our infrastructure, watching your accounts 24/7.

01

327 Agent Tools

Every lever in your ad account and CRM, one call away from the agent that watches them. Not an integration list — an operator's toolkit.

327 tools · one agent

02

Daily Decision Engine

9:30 AM M–F, our decision engine reviews every ad set's last 7 days and recommends what to pause, scale, and replace. Format × concept scoring, fatigue alerts, diversity grading.

9-signal composite health

03

Agency Brain App

Native mobile dashboard. Trend charts, team scores, performance rings, executable actions. Open it in bed on Sunday — make a call, hit a button, done.

5 tabs · native mobile

04

Creative Revision Loop

AI writes → visual review via frame extraction → scores across 40 slots → replaces fatigued creative. Full loop, no human bottleneck for 80% of creative decisions.

concept × format · 40 slots

05

Niche Content Engine

A 3-tier prompt architecture that knows chiropractic modalities, pain points, patient objections, and state-by-state insurance quirks. Your AI sounds like your practice — not a generic bot.

modality-aware · chiro-trained

06

Real-Time Fatigue Detection

Creative performance is monitored hourly. When a piece starts slipping, we know the hour it happens — not the week it happens. Auto-alerts, auto-replace, auto-report.

hourly · 90-day snapshots

07

Server-Side Attribution

Conversion tracking that fires from our servers, not the browser, using your CRM's own attribution data. Every booked appointment ties back to the exact ad, campaign, and creative.

cost per booking, not per click

08

White-Label AI Agent

Your team asks "how did we do last week?" and gets an answer from our private model instance with full context on your account, your goals, and your history.

private · your data only

Owner-operated

We don't just pitch chiropractors.
We operate one.

Blue Rhino runs the marketing, the booking pipeline and the backend operations for Element Wellness Center in San Diego — a practice our co-founder owns. Every workflow on this site was stress-tested there, on live patients and live spend, before it ever touched a client account. That's not a case study. That's breakfast.

§03 — Who's behind it

Chiropractic people who built a marketing company. Not the other way round.

The agencies pitching you this week discovered chiropractic last quarter. Between us we have thirty-seven years in this profession, and one of us still owns a practice.

Dr. Ryan Hummel

Co-Founder · Blue Rhino AI

Dr. Ryan Hummel is Co-Founder of Blue Rhino AI and a chiropractor with 20 years in practice. He owns and operates Element Wellness Center in San Diego, and builds the systems Blue Rhino runs — the decision engine, the attribution pipeline, the content engine. Every workflow is tested in his own clinic before it reaches a client account.

20 years in practice · owns and operates Element Wellness Center · builds the stack

James Chester

Co-Founder · Blue Rhino AI

James Chester is Co-Founder of Blue Rhino AI and Founder and Host of Chiro Hustle. With 17 years in the chiropractic profession, he has conducted more than 1,400 interviews, published 800+ Chiro Hustle episodes, and spoken on stages around the world. James brings nearly two decades of chiropractic, media, marketing, and storytelling experience to helping chiropractors build authority, increase visibility, and grow their practices.

17 years in the profession · 1,400+ interviews · 800+ episodes

§04 — Why chiropractors only

A generic AI agency doesn't know your business. We only know yours.

The AI marketing companies pitching you this week also pitched a med spa, a roofer, and a SaaS startup yesterday. Our system has been hand-tuned for one thing.

01

Chiropractic language, built-in.

Our content engine knows the difference between a DRX9000 and spinal decompression, how to write copy for joint pain vs. chronic migraine vs. auto-injury, and which modalities your insurance actually covers. No generic "book a free consultation."

02

Chiropractic workflows, out of the box.

Intake tuned for chiro ops. Bots that book directly into your calendar — no Zapier middleman, no GPT generic replies. Voucher-claim events on Meta, not LEAD events. X-ray consents, insurance checks, package offers. Everything we build already speaks chiro.

03

Chiropractic economics, understood.

We measure cost-per-booking, not cost-per-click. We understand that a $97 exam voucher needs to become a $2,000 package. We track the D1-scheduled funnel, source attribution, and show up first when insurance mentions are triggered.

§05 — Questions, actually answered

FAQ.

What does it cost, and does that include ad spend?

Management is a flat monthly fee. We quote it on the call, once we've looked at your market, your offer and what you're trying to grow — a single-doctor practice in a small town and a three-location group don't need the same thing.

Ad spend is separate and always goes directly to Meta on your own ad account. We never touch it. We recommend a minimum of $50/day to give the decision engine enough signal to work with. Month to month, no contract.

Do I own my ad account and Meta Business Manager?

Absolutely. We operate as an agency on your ad account — you own the account, the pixel, the conversion data, the Facebook page, and the Instagram account. If you ever leave, everything stays with you. We keep nothing hostage.

How long is onboarding?

From signed intake to your first ad live: typically 5–7 business days. We built a mostly-automated onboarding pipeline (intake form → your CRM subaccount → Meta assets assigned → funnel deployed → conversion tracking wired → campaign paused and ready) — your part is a 12-minute form and a single one-click ad account connection.

Who runs this? Is it a real company or another "AI" reseller?

Blue Rhino AI is run by its two co-founders, Dr. Ryan Hummel and James Chester. Every tool and workflow is built and maintained in-house — no outsourced agency, no white-labeled reseller. Ryan is a chiropractor with twenty years in practice who owns and operates Element Wellness Center in San Diego, and Blue Rhino runs its marketing — so the system eats its own dog food.

What makes you different from [insert agency]?

Three things. (1) We only work with chiropractors, so everything is pre-tuned for your niche. (2) We built our own AI infrastructure — we're not a ChatGPT wrapper, we're a production system with 327 tools and a decision engine. (3) We measure the thing that matters: booked, scheduled, and kept appointments — not impressions, clicks, or "leads."

Taking on new clinics this quarter

See the decision engine run on your own ad account.

A 30-minute walkthrough. We'll pull up a live Blue Rhino AI account, run the Decision Engine against your real Meta data, and send you the recommendations before the call ends. No slides. No deck. No contract.

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Month to month. Cancel any time. You keep the ad account.

One product.Done exceptionally well.